Tuesday, January 31, 2012

An ANALYSIS OF HOW CONSUMERS RATE THEIR BIRTHDAY and PROFESSIONAL MAGICIANS in VANCOUVER, BRITISH COLUMBIA, CANADA

THE BACKGROUND

The comparison chart titled, “Vancouver Magicians Compared” lists performers into separated into three classes: Birthday, Closeup, and Stage type of performances.

A look at other magicians’ directories reveals that these three categories is necessary, to prevent a false apples-and-oranges comparison.

Birthday magic shows are usually performed at homes, or community centre rented rooms, or condominium social rooms. However, a look at Youtube videos reveals that, in Vancouver, many birthday parties are held at restaurants (e.g. Boston Pizza) or banquet halls. In Vancouver, the popular birthday venues seem to include the fine restaurant Dhoom, Dhaliwal banquet hall, Grand Buffet, Kentizen lounge, and church basements.

Closeup magic shows are usually performed at restaurants, banquet parties, mall and store promotions, and to entertain at business trade shows, sometimes with a balloon twisting artist and/or face painters.

Stage magic shows are seen at “for pay” events.  Unfortunately, recent news articles in Canadian papers suggest that full-blown stage magic shows are in a catastrophic long-term decline. Not to be glib, but it seems that “Harry Houdini” is outmoded, in the current “Harry Potter” era, where the children are magicians, and the adults are often villains.

PRICE DATA

Fees and hourly rates vary tremendously. The chart lists the lowest fees advertised by each performing artist, including Lily Kayy, Shane King, Kazam Magic Shows, as well as the national-chain of Philip & Henry Productions, and many others.

Prices range from $40 to $800 for a birthday magic show.

Prices range from $75 to $400 per hour for closeup magic tricks.

Prices range from $250 to $2,500 for stage magic shows.

REVIEWS & TESTIMONIALS

At least one other research study shows that written reviews on the Internet, even those that are not anonymous, are unreliable. Therefore, only reviews from actual persons, seen at the event venue, should be relied on. Apparently “staged” reviews cannot be counted upon. (A “staged” review is a testimonial from a person with a studio backdrop.)

Only two performers can show non-staged reviews from multiple members of their audience.

Only one performer can show non-staged reviews from multiple venues.

AUDIENCE SATISFACTION

Vancouver audiences rated their satisfaction by “voting” with Facebook “Likes” on various performers’ fan pages. Not all magicians revealed their Facebook Wall information. Where no Likes were publicly shown, a “blank” is listed on the spreadsheet.

The number of “Likes” (a snapshot in time) included the following:

4 Likes - (lowest number of Facebook Likes listed) - Vancouvermagician.ca group led by Clinton W. Gray

828 Likes – (highest number of Facebook Likes listed) – Party Savers which had the lowest prices

 AN INVERSE RELATIONSHIP – PRICE vs SATISFACTION?

With the limited data available, it seems that higher fees resulted in fewer satisfied audiences. This observation is not surprising: In the car industry, Forbes magazine stated that Mini Cooper owners were the most-satisfied. Similarly, Consumer Report rated a 2007 Chevy model as “more satisfying” to owners than Porsche 911’s, regardless of price. Even a 2007 Dodge model beat the renowned Porsche 911. (As an aside, this implies that Porsche 911 owners are paying a hefty premium for the brand of their car.) Another surprise from Consumer Report is a Toyota model at the very bottom, with the least-satisfied car owners.

The lesson, for consumers, is this:  Look at the data. Don’t look at the brand.

1 comment:

  1. My nephews 2 year Birthday party is approaching and we have been discussing ideas, Clown vs Magic, Restaurant vs Baquet room, this article has given us insight as to where to throw the party and how to find a good entertainer(word of mouth).

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